According to Gartner, in 2019, 20% of all user interactions with the smartphone will be done via assistants such as Apple's Siri
The dispute between smartphone manufacturers and mobile operating systems will now be fought in the field of virtual personal assistants (VPAs). According to a Gartner survey, in 2019, 20% of all user interactions with the smartphone will be made through VPAs. According to the research institute, the advances of various technologies will lead users to interact with smartphones more intuitively. "The role of interactions will intensify the increasing popularity of VPAs between smartphone users and smart machine conversations," says Gartner Research Director Annette Zimmermann. Despite the lack of statistics, Gartner's annual survey of mobile apps in the last quarter of 2016 with 3,021 consumers in three countries (US, UK and China) reveals that 42% of respondents in the US and 32% in the UK used VPAs on their smartphones in the last three months.
Another indication of this trend is the survey of smartphone users in Australia and New Zealand, which shows that more than 37% of respondents (average between US and UK) use a VPA at least one or more times a day. According to the survey, Apple's Siri and Google's personal assistant are currently the most widely used smartphones. According to the survey, 54% of respondents in the US and UK have used Siri in the past three months. Google VPA is used by 41% of smartphone users in the UK and 48% in the US.
Gartner research director Jessica Ekholm says the "use of VPAs is bound to accelerate the incorporation of many new features by smartphones, including the integration of business services, language systems." Gartner predicts that by 2019 VPAs will change the way users interact with devices and become universally accepted as part of everyday life. Analyst Jessica notes that VPAs are performing simple tasks such as alarm or retrieval of web information but assesses that in the near future such systems will be able to perform more complex tasks such as completing the context of a transaction based on Past, present and future. This trend, she said, will be heightened by the increase in conversations involving businesses, but stresses that voice will not be the only user interface for VPA use. "In fact, Facebook Messenger is allowing users to interact with companies to make purchases, talk about customer services, or request a Uber car," adds Jessica. As an example, she cites Tencent's WeChat, which generates an additional $ 1 billion in revenue, offering an all-in-one approach to its 440 million users, where they can pay bills, order taxis or products through text.
The end of apps
Globally, China represents the most mature market in which the growing field of messaging platforms is transforming the traditional apps market. In the future, according to Gartner, this trend will continue to grow, not only among consumers, but also between companies or the so-called prosumer (producer-consumer). For example, Cortana's integration with Microsoft's Skype will allow users to talk to their VPA – Cortana will facilitate interaction with a third-party bot to be able to do, for example, a hotel reservation or a flight. "We believe that artificial intelligence, machine learning and VPAs will be the main strategic battlegrounds from this year on, and will make many mobile apps disappear or become underutilized," says Annette Zimmermann. With an expected installed base of approximately 7 billion personal devices, 1.3 billion wearables and 5.7 billion other Internet devices of Things (IoT) by 2020, Gartner analyst says most devices will be designed with a Minimum of functions or zero touch. So much so that by 2020, Gartner predicts will be available on 2 billion devices, including IoT, with zero touch interfaces. "The interactions will move away from touch screens and will increasingly use voice systems, environmental technology, biometrics and motion and gesture recognition systems," adds Annette. "In this scenario, apps that use contextual information will become a crucial factor for user acceptance, since how the usability of a voice-oriented system increases dramatically according to how much it knows about the user's environment."